A Shot of Hope

Dr. Kimberly Townsend, President and CEO, Loretto Management Corporation

Dr. Kimberly Townsend, President and CEO, Loretto Management Corporation

It is an honor and a privilege to be a trailblazer for the COVID-19 vaccine. More than 60% of the United States population is anxiously awaiting their turn. To be in an industry that is among the first to receive this vaccine is monumental. In business, being “the first” means two things: first-mover advantages, as well as pioneer costs. These two things do not exist in a vacuum – whether you like it or not, you get both.

As the President and CEO of Loretto, I am eager for my frontline healthcare workers and residents to get the COVID-19 vaccine. As a leader, I would never ask my employees to do something I am not willing to do myself. A few weeks ago, when we offered the vaccine to employees and residents, I was among the first to receive the vaccine because I want to express my confidence in research and science. At the same time, I was not eager to be at the front of the line, as I know there are those more vulnerable than I who will not have the opportunity to get the vaccine right away.

Am I grateful that I have immunity from getting very sick from COVID-19? Yes. But at the same time, my heart breaks for my mother-in-law, who is in her 80s, with pre-existing conditions. She is not among the first group because she isn’t a resident at a senior living facility or a hospital patient. It’s not enough to have a vaccine. We have to get people vaccinated.

This is where pragmatic altruism – my philosophy that doing good is good business – comes into play.

Pragmatic altruism is not charity or only doing good for good’s sake. Rather, it is doing good with a vision, a purpose; in a way that’s a “win-win” for yourself and your business. I have written two books on this topic, Lifecircle Leadership and Lessons in Lifecircle Leadership, a workbook companion released in January 2021. While the pandemic proved to be a challenging interruption to my writing, I stayed the course, as I sensed during a crisis, people needed leadership support more than ever.

It turns out pragmatic altruism has implications today that I could not have predicted. During this pandemic, leaders have a significant opportunity to make an impact – positive or negative – in the lives of their employees and their greater community. Being a leader is not limited to an organization – it extends into leadership within a community.

At Loretto, one of the first things we did when the pandemic started was to connect employees with those others who could provide childcare. We wanted to ensure that our employees could continue making their shifts without stressing about finding childcare when schools and daycare facilities closed. And now, being among the first to receive the vaccine and part of the Upstate Medical University Vaccination Hub Advisory Board, I feel energized to be a passionate advocate committed to determining how we reach all people with what is expected to be a life-saving vaccine.

None of us are safe until all of us are safe. Access is a big piece of the puzzle, but so is education. Many of our employees are understandably hesitant to get a new vaccine, so we are making an effort to educate staff on the facts. We are also creating awareness among our employees that, right now, a vaccine is the sole source of light at the end of this very dark, long COVID-19 tunnel.

This long, dark tunnel is much bigger than healthcare. There is a downstream disaster that we can’t ignore – people struggling due to unemployment, poverty, permanent caregiving at home for remote learning, extreme stress from isolation, the political divide in our country, and more. But, as I tell our employees, this vaccine is a shot of hope to get closer to the light. Our community needs this message and this vaccine.

In conclusion, yes, it is an honor and a privilege to be a trailblazer during a pandemic. But I want to ensure the trail I blaze leads to access to a vaccine and treatment for everyone in our community. I challenge you to do the same – what can you do to make sure that everyone in our community has an equal shot at life?

Dr. Kimberly Townsend, MBA, MPA, JD, Ed.D, CPA, FACHE, is President and CEO at Loretto Management Corporation in Syracuse, NY and an expert in healthcare management and leadership. She is also the author of the books Lifecircle Leadership: How Exceptional People Make Every Day Extraordinary, and Lessons in Lifecircle Leadership: A Practical Guide to Pragmatic Altruism. After nearly twenty years in the field of healthcare, Dr. Townsend has seen how leaders at all levels have the power to make a positive impact on employees, the people they serve, and the community at large. The key is to approach problems and their solutions with the mindset of pragmatic altruism, which believes that every problem has a solution that benefits all parties.

CNY C-Suite Winter 2021 V2N1

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CNY C-Suite Fall 2020 V1N4

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CNY C-Suite Fall 2020 V1N4

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Excellus BlueCross BlueShield President/CEO-Elect James Reed to Take Lead with Confidence, Competence, and Compassion

By: Tami Scott

When Excellus BlueCross BlueShield President and CEO-elect James Reed discusses his past, present, and future roles with the nonprofit health plan, his response is both competent and instinctive. Having joined the team almost 25 years ago, he is educated in virtually all areas of the organization.

 “I’ve been fortunate over the majority of my career, to have been in positions that have allowed me to interact with our customers (both in the community and in the provider network) on a routine basis,” said Reed, an Elmira native who earned both his bachelor’s and master’s degrees in business administration from Le Moyne College in Syracuse.

Through his participation on the senior leadership team over the last decade, Reed has had the opportunity to regularly engage with employees. This variety of roles has given him an appreciation and understanding of different and unique perspectives.

Reed will succeed long-standing President/CEO Christopher Booth, who is retiring in May 2021. Described by Reed as a “man true to his word,” Reed said his integrity is most admirable.

   “[Booth] cares about the company; he cares about the employees; he cares about the community; and he cares about the mission of our company,” Reed said. “When you couple that with his extremely high integrity, it’s clear to see why he has been a fantastic leader and role model for so many over the past 10 years.”

Company Mission and Culture

Reed is passionate about two vital components of Excellus BCBS: satisfying the mission of the company and maintaining the corporate culture.

“The focus on our mission has been critical to the success of the company,” Reed said. “I believe if we’re taking action in making decisions that we believe will either impact the quality of healthcare, the affordability of healthcare, or improve access to healthcare in our community, then inherently we will be successful as a business.”

Customers, he said, from Medicare members to employer group clients, base their decisions on a company’s reputation, product price, size of the provider network, and brand reputation. Over the last decade, for example, the company prioritized these essentials, which resulted in positioning products competitively in the marketplace and gaining a stronger reputation.

But success isn’t based on one goal alone. It’s also the result of good morale, and Reed plans to continue Booth’s legacy of maintaining a strong company culture where employees are engaged and committed to the organization’s overall health and wellbeing.

“That to me is one of the keys to our overall success, and as I think about turning the page on leadership, the culture has been really one of the most important aspects of our success,” he said. “I want to make sure that we continue to keep growing, improving and working on the culture at Excellus BCBS.”

Community Investment

Headquartered in Rochester, Excellus BCBS has operating sites in Rochester, Syracuse, Utica, and Buffalo, with satellite offices in Binghamton, Elmira, Watertown, and Plattsburgh. As a local, community-based health plan, Excellus BCBS partners with dozens of nonprofits across all regions. It sponsors programs that promote healthy cooking and provide meals to children in low-income areas. It’s the annual presenting sponsor of the nationally renowned Boilermaker 15K Road Race in Utica, which uses its platform to promote year-round programs such as an urban garden and kids’ after-school running programs.

“We live and work within the communities that we serve, and we have historically been very generous with our investments into community-based initiatives,” said Reed, who sits on the board of directors for Centerstate CEO, the Greater Rochester Chamber of Commerce, and HealtheConnections.

In recent years, Excellus BCBS has deliberately focused on aligning its community investment dollars to the organization’s mission. Reed illustrated this concept by using food banks as an example.

“Obviously we’re in a very unique situation this year with the COVID-19 pandemic,” Reed said.  “In our communities, many businesses and therefore, many people, are struggling to get by and food insecurity and access to food is a growing issue.”

As a result, Excellus BCBS distributed $600,000 to support food banks and pantries across its 39-county upstate New York territory.

“The link between food insecurity and overall health is very clear,” he said. “If we’re able to partner with nonprofit organizations in our communities that are doing great and meaningful work across our different territories, and that work aligns to affordability, access and improved quality of healthcare — then that’s a homerun for all of us. That’s what we’re trying to achieve.”

Pandemic Response

The ceaseless goal of first-rate client care has also been exhibited through its comprehensive response to the pandemic. Excellus BCBS expects to spend an unbudgeted amount of at least $162 million, which is being funded through the health plan’s reserves.

Excellus BCBS has responded to the pandemic by taking measures such as increasing reimbursement rates for telehealth; waiving out-of-pockets costs for telehealth; expediting payments of hospital claims and implementing a 20 percent increase in reimbursement for COVID-19 admissions. This, Reed said, is all to reduce the administrative burden on the provider community.

“Leadership wanted to remove any obstacles physicians might have had in providing care to members through virtual services,” he said. “And in terms of our business, we’ve made investments in how we interact with our provider community and what benefits we offer to our members with the intent to make sure there are no barriers, either financial or administrative, that would prevent someone from seeking care to either be tested or to receive treatment should they be infected with the virus.”

In addition to the behind-the-scenes adjustments made during this difficult time, the team uses the company website to inform its members, providers and the public about the latest in news and resources related to the coronavirus through a landing page that includes resources and up-to-date information on coverage.

Another public platform hosted by Excellus BCBS, “A Healthier Upstate,” offers lighter reading on topics including the importance of well-child visits and nutrition. “This has proven to be a valuable tool in getting information out to the community,” said Reed. Contributing writers from throughout Excellus BCBS share their knowledge on www.ahealthierupstate.org regarding trends and tips connected to both remote work and distance learning.

Vision for Future

As Reed begins his role as President/CEO elect, he’s contemplating what the next 10 years might be like. With remarkable statistics behind and beside him, he’s optimistic in gauging a promising future.

“Looking back, a true measure of our success can be seen in the uninsured rate in the Upstate and Central New York communities,” he said.

In 2018, the uninsured rate for Upstate New York was 3.5 percent, the lowest in modern times, and less than half the national rate of 8.9 percent, according to the 2018 American Community Survey.

Additionally, rate requests for 2021 were well below the New York state average for both individuals and small groups for the fourth year in a row.

On August 13, New York state reduced that rate request even further, cutting individual premium by 0.2 percent and giving small group, community-rated products an increase of less than one percent.

“To me, that’s the result of the mission focus on health care affordability,” Reed said. “If 10 years from now we can look back and say that in the communities we serve, we still maintain uninsured rates that are lower than the rest of the country; that we’re still rated as a high-quality health plan; that we are still a nonprofit that is mission-oriented, and focused on our local community; then, to me, that’s the measure of success.”

   James Reed currently resides in Skaneateles with his wife and three children. For more information on Excellus BlueCross BlueShield, visit ExcellusBCBS.com.

Syracuse Orthopedic Specialists Offers Full-Spectrum Spine Surgery

By: Thomas Crocker

At Syracuse Orthopedic Specialists (SOS), a four-physician team of orthopedic surgeons specializing in spine surgery performs the gamut of procedures for neck and back pain, including a variety of outpatient operations at the practice’s
ambulatory surgery center.

In most cases, nonoperative treatments provide sufficient relief from neck or back pain to allow patients to carry out daily functions and enjoy favorite activities. Options include nonsteroidal anti-inflammatory medications, chiropractic care, acupuncture, nerve-blocking cortisone injections and physical therapy (PT), which is available from the orthopedics and sports therapy team at SOS. Nonoperative care is also available from one of SOS’ partners in care, New York Spine & Wellness Center.

“PT is a mainstay of spine care and is quite effective at treating most back problems,” says Richard DiStefano, MD, orthopedic surgeon at SOS. “It’s an advantage to have PT in our practice because it’s easy for physicians and therapists to collaborate to tailor therapy for patients.”

Surgical Solutions
When conservative therapies prove ineffective, surgery may be appropriate. Large operations, such as cervical laminectomy, cervical fusion, cervical laminoplasty, and lumbar laminectomy and fusion, typically require hospitalizations of two or more days, and SOS spine surgeons perform these procedures at St. Joseph’s Health and Crouse Health.

Many spine surgeries do not require a hospital stay, and for these, SOS has a dedicated home: Specialists’ One-Day Surgery Center, located at 5801 East Taft Road in North Syracuse. There, surgeons perform anterior cervical discectomy and fusion, lumbar discectomy, and one-level laminectomy. Another outpatient procedure, sacroiliac joint fusion, may provide relief for individuals with sacroiliac joint dysfunction. Requiring just two small incisions in the buttocks, the procedure allows a spine surgeon to solidify the joint with a cage-like implant.

One of the most common procedures that Dr. DiStefano performs at the Specialists’ One-Day Surgery Center is spinal cord stimulator implantation. Spinal cord stimulation uses implanted electrodes and a small generator to deliver mild, pain-relieving electrical impulses to the cervical or lumbar spine. Candidates include individuals for whom back surgery did not provide relief or who have chronic back or leg pain, degenerative spine changes, reflex dystrophy in the foot or knee, or painful neuropathies in the feet or hands, according to Dr. DiStefano.

“Patients undergo a one-week trial using electrodes placed percutaneously and an external battery pack,” Dr. DiStefano says. “If that’s successful, we permanently implant the electrodes in the spine through a small incision in the upper or lower back. The wires are connected to a generator in the buttocks. Patients can adjust the strength of the electrical signal with a remote.”

The variety of outpatient spine procedures available at the Specialists’ One-Day Surgery Center is indicative of the sweeping nature of spine care at SOS.

“Ours is a comprehensive spine program,” Dr. DiStefano says. “We perform procedures on all parts of the spine in inpatient and outpatient settings, and we also offer a wide range of nonsurgical treatments. Patients get all-encompassing care at SOS.”

Telemedicine Appointments Available

Video visits played a crucial role in allowing Syracuse Orthopedic Specialists to continue caring for patients during the COVID-19 pandemic. Telemedicine appointments through the SOS Virtual Visit App remains an option for initial and follow-up appointments, as appropriate, for patients who wish to see their orthopedic surgeon from the comfort of home.

History Has Shown the Construction Industry will Endure

By: Earl Hall, Executive Director, Syracuse Builders Exchange

It is early September.  The cool mornings and slight tint of colors in trees illustrate the beginning of change.  It is a timely and expected change, transitioning summer to fall.  The annual upstate New York tradition also means contractors are busy wrapping up projects over the next few months in preparation for the expected change to winter.

Unexpected change is inevitable, but how we as a society and construction industry executives react to uncertain changes can vary.  Although the country is still in the midst of a pandemic, construction industry employers have adapted to new “norms” both in the office and on the construction job site.  What are the new “norms” when bidding a project?  What lessons have been learned about how to bid on projects during a pandemic, and for how long will these new “norms” be in place?  Have contractors and project owners alike done all they can do to mitigate risk and liability exposures, and are those measures adequate protections in the event of unexpected issues?

Over the decades, the construction industry has endured many eras of uncertainty and recessions.  The industry has many wonderful success stories of second and third generation construction companies which have survived similar times.  Lessons have been learned and new best practices have been adopted during each occurrence, so I suspect the current economic and industry turmoil resulting from COVID-19 is no different – except for those who have no experience.

History is a great teacher of delivering the most difficult lessons.  Some examples of recessions in the United States that have led to eventual recoveries and survival of construction contractors include:

The Asian Flu Pandemic lasted from the summer of 1957 through April of 1958.  While the coronavirus originated in China, the Asian Flu originated in Hong Kong.  It ripped through India and Europe and eventually made its way to the United States.  It killed over 1 million people world-wide and initiated a global recession.  In an effort to end the recession, then President Dwight D. Eisenhower convinced congress to pass a stimulus package addressing national infrastructure needs in the Federal Aid Highway Act.  Notice any similarities today?

The Oil Embargo from 1973-1975 resulted in the longest U.S. economic recession since the Great Depression from 1929-1933.  Unemployment reached approximately 8.8% and gas prices soared, increasing the cost of consumer goods and services.  In an effort to end the recession, the Federal Reserve significantly lowered interest rates, which would later lead to high inflation in the late 1970s and early 1980s.  Sound familiar?

From July 1981 to November 1982, the U.S. endured yet another oil-related recession when the Iranian Revolution ended and the new regime exported oil at very low prices, keeping gas prices in the U.S. high.  With inflation in the U.S. at an all-time high, the Federal Reserve increased interest rates to 21.5% which then lowered the inflation rate, however, the economy declined by 3.6% over the next 16 months while unemployment soared to over 10%.  Then President Ronald Reagan attacked this problem by reducing taxes and increasing military spending.

The Savings and Loan crisis and Gulf War lead to a recessionary era from July 1990 through March 1991.  This modest recession saw GDP decline to 1.5% while unemployment reached 6.8%.  Although the recession officially ended in 1991, the U.S. experienced 7 consecutive quarters thereafter of very slow growth.

Who could ever forget the short and swift Dot-Com crash in 2001, and the horrific events of September 11, 2001?  During this recession, the Nasdaq fell 75% while the S&P 500 lost 43% between 2001 and 2002.  What lead the U.S. economy out of this recession:  The housing market.  What later initiated the next recession?

From December 2007 to June 2009, the housing market imploded and triggered the Great Recession.  Some of the largest U.S. financial institutions collapsed under the default weight of mortgage-backed securities.  During this time, unemployment rates hit 10.5% and the GDP declined 4.4%.  What did the government do to re-energize the economy?  Congress passed a $1.5 trillion stimulus package.  

What lessons did the construction industry learn during these past recessions and why is history so important to those who are responsible for developing a strategy for 2021?  The circumstances and events we find the U.S. in today, and those in upstate New York, are not unique.  History has proven the construction industry has endured those same challenges we are experiencing today.  And while the politicization of the coronavirus is evident, some pundits have argued the over-reaching of governmental authority has crippled the economy more than the virus itself.  Through it all, the construction industry has learned how to not only endure times of uncertainty but position itself to be stronger when the crisis is over.

People often ask me what I think about the current state of the construction industry in upstate New York.  My answer is the current state of the industry is strong, despite the pandemic and the new “norms” mentioned above that has caused the industry much angst and money.  While 2020 is still in play, I do have concerns for 2021 and 2022 for the reasons mentioned in my prior article about the lack of funding for future public and private projects.  The many regional architects and engineers I speak with share my belief, in that this recession will end when a vaccine is developed and our elected officials in Washington, D.C. pass a meaningful infrastructure stimulus package to address the crumbling infrastructure in our country – but specifically in New York State.

During this time, and while planning for 2021, I would encourage construction industry executives to identify:

  • Means to become more efficient
  • Market segments that provide your company the best return on your investment
  • How to improve the quality of your team
  • How to improve your firm’s information technology
  • Future training and/or equipment needs
  • Other areas to achieve economies of scale

Recessions and market trends come and go.  Those of you who have been in the construction industry long enough know this and have positioned your company to endure the hardship, only to ultimately persevere and prosper in the long run.  What is new about the current environment?  New York Governor Andrew Cuomo’s ability to unilaterally control businesses opening and closing.  Such strict governmental mandates and regulations on businesses is unique in our history, so we have no history lessons to lean on to know how to react when governmental mandates adversely impact businesses and the employees they hire.

In the end, upstate New York’s construction industry and those executives who lead their companies will be resolute.  Perseverance will overcome fear and determination will overcome governmental mandates.  Lessons will be learned from COVID-19 that will resonate for generations. 

The construction industry will lead the way to our regional economic recovery; unfortunately, there will be tumultuous times ahead as I anticipate a very challenging time in 2021.

The Best Defense For Risk Is a Strong Offense

Pierre Morrisseau, CEO, OneGroup

Risk has been around for as long as there have been people on this planet. What’s fascinating is the changing nature of risk. From the risk of becoming dinner for a hungry dinosaur while out hunting to the usual natural risks of meteorites, earthquakes, hurricanes, and floods to sophisticated new risks like cyber attacks, risks are evolving right along with our own evolution.

Nowhere is this more evident than business risk. The very function of creating and operating a business is to run headlong into myriad risks while creating new ones. Sometimes, creating risk is even part of the business strategy. Let me explain that.

When businesses take on innovation and opportunity risk, they knowingly put themselves in a position to fail. That same risk can also lead to great reward, as other companies are either to fearful to take the risk or do indeed fail. Similarly, companies that start up or create a new division in a competitive market take on competitive risks that could damage or even kill their current business model. Again, knowingly putting the company at risk opens the door to potentially great success and rewards. The strategy is to identify all the other risks and take steps to reduce, eliminate or use financial tools like insurance to protect them.

During this long-running pandemic, we have been working with our clients and other companies to go on the offensive—to identify risks and accelerate learning to foresee and control risk. One example is our work with local and regional manufacturers. We saw their stress navigating as essential businesses while the virus was marching across the world. Instead of waiting to see how risks would play out—many of which were not yet recognized—we formed and facilitated a roundtable of manufacturers to share what they were seeing, what actions they were taking, and discuss new ways of operating. The results of these weekly ad-hock video calls were more than impressive.

These manufacturers were of every size from a hundred employees to more than 55,000. They openly shared their fears, failures and solutions as well as various vendors for PPE and other services. What would have been an agonizing and drawn out learning curve for each of them resulted in a greatly accelerated process of risk mitigation. While OneGroup was there merely to facilitate and answer any risk management questions, we learned a great deal about the value of openly communicating with others in your industry, even your competitors. When asked after several weeks of meeting every Friday if they would like to continue meeting, they unanimously said they felt they were getting great value out of sharing as well as having made valuable new contacts.

Taking what we learned, we quickly acted to form additional roundtables in other areas including construction and small business while clients asked about doing the same for them.

Interestingly, OneGroup was formed years ago with the vision of assembling hundreds of experts and specialists and developing the skills and technology tools to put them in front of business leaders—virtually—when they need help. The concept was to create a unique business model that would allow us to hire the best people anywhere, dramatically speed our ability to collaborate with each other regardless of geography, and meet clients’ needs without suffering the time and expense of travel, lodging and weather. Little did we know when we were designing our business that we were setting ourselves up to mitigate the risk of a global pandemic on our own operations.

To my peers reading this, I am always available to share what we have learned or to discuss facilitating a roundtable or virtual meetings. We are here to help you go on the offensive when it comes to risk and we believe the best way to do that is to share knowledge openly and freely.

St. Joseph’s Health; Providing community-based care of the whole patient.

By: Sarah Hall

Leslie Paul Luke has spent his entire career in healthcare administration, but it wasn’t until he took over as President and Chief Executive Officer at St. Joseph’s Health that he felt he no longer had to separate his spiritual beliefs from his job.

“With St. Joseph’s, I’m able to merge my values, my spiritual beliefs, and my professional skillset all into one. I don’t have to bifurcate them anymore,” Luke said. “That’s really important to me because to operate a healthcare system well, you have to come from the perspective of values, instead of, ‘This is just a business.’ St. Joseph’s really allowed me to do that.”

Luke earned a Masters of Health Administration from Brigham Young University in 1986 and went on to work for a variety of health care companies, most of them for-profit. He gained a reputation as someone who could come into a facility in poor financial straits or struggling to meet quality standards and turn it around. The first hospital he ran was a 50-bed facility in rural Kentucky in 1992. “I learned a lot about continuous improvement, and was able to turn that first hospital around by using those principles.”

Luke then became a Vice President of Quality at a larger teaching hospital to transform it to a quality-centered culture. Through that experience he learned that, in order to truly make a difference in an organization, he would have to hold the top job.

“You have to be a CEO,” he said. “Being a vice president of quality, you can say what you want, you can train everybody, but without the leader leading, it won’t work.”

Luke was CEO of three other hospitals before moving to Nashville, Tennessee, to join Community Health Systems (CHS) in 2005 where he was a corporate Vice President managing physician practices in four states. After eight years, CHS then assigned him to be Interim CEO for its struggling hospitals or health systems. During those assignments he would stay at the helm and help the facilities address their quality or financial issues, and then find a permanent CEO before moving to the next assignment.

In order to do such a job, Luke said it’s important to have a full understanding of how to provide quality health care. Doing so will lead to good financial results, he said, as will efficient management of the physicians who work at the Hospital.

But most importantly, he said, good leaders — even interim CEOs — have to think long-term.

“[The thing that] I learned from my interim experience was being able to quickly assess areas that can be improved and knowing how to make those improvements to the benefit of the organization,” Luke said. “Some people come in, they make changes, but instead of benefiting the organization in the end, they’re such short-term thinkers and can make a mess of things.”

A historic institution

Luke brought his experience to St. Joseph’s Health in February of 2017. Last year, the hospital on Prospect Hill celebrated its 150th anniversary. It was founded by the Sisters of St. Francis, including Saint Marianne Cope, as the first hospital open to the public in the city of Syracuse and one of the first 50 general hospitals in the U.S. The facility served the sick and injured without regard for ethnicity or religion. It thrived under the leadership of Saint Marianne who was known for her kindness, innovation in hospital management and her exceptional treatment of patients, particularly those who could not get care anywhere else.

Luke said St. Joseph’s strives to continue to uphold those values today.

“Our mission and values are our driving force to do what we do today,” he said. “When we look at the programs and services we offer, our biggest concern is if they are going to meet the needs of our patients and community, particularly the underserved.”

Luke said the hospital gives more than $50 million per year into the greater Syracuse area in community benefit. That’s accomplished through providing healthcare for the poor and underserved as well as partnerships with local nonprofits like the Northside Urban Partnership (Northside UP) as well as others.

“We had an area adjacent to the hospital that was really run down,” Luke recalled. “We partnered up with a developer and Northside UP, and we were able to build some really nice affordable housing that improved the neighborhood.”

That housing not only helps the community at large, but it helps St. Joseph’s larger goals of making a healthier community.

“There are influencers of health like the need for affordable housing. With projects like this we’re able to meet our mission objectives,” Luke said.

Community health care

St. Joseph’s has also worked to meet those objectives by expanding its influence. In addition to the hospital on the city’s North Side, St. Joseph’s Health has satellite primary care locations throughout Central New York including two other locations in Syracuse (James and Gifford streets), as well as in Cazenovia, Fayetteville, Liverpool, and most recently Camillus.

“Gone is the day in which people have to come to a hospital to get their health care,” Luke said. “Health providers need to learn to get into the communities that they serve.”

Luke said the hospital’s leadership felt that reaching out into those communities was imperative.

“There are some communities out there that have difficulty, for instance, getting good cardiac care,” he said. “We’re able to rotate our cardiologists through clinics in those communities. But then if a patient needs more advanced cardiac care, they’re now within our network and we’re able to provide care here at the hospital.”

St. Joseph’s is also a member of Trinity Health, a network of Catholic health systems operating 93 hospitals in 22 states. Those connections allow the organization to share services with other, often smaller hospitals that might not be able to offer the same specialties.

“It doesn’t mean that rural hospitals are not a great place to receive care,” Luke said. “It really just comes down to the fact that many specialists tend to want to live in more urban environments, but they’re more than willing to go out to these rural partners to assist.”

He pointed to relationships St. Joseph’s Health has with Rome Memorial Hospital and Our Lady of Lourdes Hospital in Binghamton as examples.

“We work together to make sure that we’re complementing each other’s care,” Luke said. “We may work together to establish a clinic using both of our resources, and then again, both of our hospitals and health systems can put various specialists into communities that otherwise wouldn’t have them.”

Value-based care

In order to ensure that patients are receiving the best care, Luke recently traveled with Trinity Health President and CEO Michael Slubowski among others to Washington, D.C.. There they met with 24th District Rep. John Katko (R-Camillus) and Senate Minority Leader Chuck Schumer (D-NY) to advocate for value-based policy. A value-based reimbursement structure, whether it’s through Medicare or private insurers, focuses on the level of service and quality of care provided by physicians and health care professionals, offering incentives to provide the best care at the lowest cost. Luke said it’s a much more effective way to provide care to patients.

“We don’t look at our community members just as people who come in for episodic care,” Luke said. “We feel like they are people with whom we interact all the time. We want to be a part of their lives and keep them healthy so they don’t actually need to come into a hospital for serious episodic care.”

Not only will value-based policy change the way health care is provided, but it fits into St. Joseph’s larger mission of collaborative, community-based care of the whole patient.

“It makes healthcare providers look at all of the influencers of health,” Luke said. “Just as I talked about affordable housing, improving community health and well-being is critical such as tobacco cessation, reduction of diabetes and obesity. So as an example, to improve community health we need to look at the kinds of foods that are out there and their nutritional value. We once again partner up with other community resources to improve nutrition, or we can do some of this directly through education, or through outpatient programs. This helps people better manage the healthcare within their lives. By doing that, we not only improve the quality of their life but, as we reduce episodic high expense care, we drive down the cost of care to the government and to insurers.”

He said value-based care encourages practitioners to look at the whole patient instead of the particular problem they’re being seen for.

“We’re not just saying, ‘Hey, you need a valve replacement,’” he said. “Instead, we’re saying, ‘Okay, before you even came into the hospital, how well were we helping you manage the contributing factors that lead to your heart failure?’

In using this approach, Luke said, St. Joseph’s is providing better quality care at a lower cost.

“We’re trying to deliver a high-value product, and last time I looked, we’re the highest value system in Central New York because we offer great quality at reasonable costs,” he said.

Mission and values

Quality of care, Luke said, draws physicians and staff to St. Joseph’s Health.

“They come here because they really want to help people to be healthy, or to help them to get better,” he said. “Moreso, I think people are coming because of our mission and values.”

Luke said the hospital leadership does all it can to instill those values in its staff.

“We try to tie a lot of our decisions and how we communicate with our colleagues back to the values. We ask them, ‘Do we have integrity in what we are doing?’” he said. “’Are we considering reverence? Are we valuing the individual?’ By asking these questions and honoring our values, our colleagues are better able to understand how they fit and how they can contribute, not only to the values, but also to the job that they’re doing.” And those values shine through in the treatment patients receive.

“I get a lot of thank you notes from patients and families,” Luke said. “The majority of those letters acknowledge the great clinical care the patient received. And then they tend to go on and say, ‘So-and-so did a great job helping me feel better, even though it was a really tough time for me.’ ‘So-and-so went out of her way and got me a blanket or food when I didn’t even ask for it. They anticipated my needs.’ What those letters are reflecting is that our colleagues are not just looking at patient care as the clinical care, they’re looking at it as healing the whole person, the spirit, the body, emotionally, et cetera.”

Once again, Luke said, this demonstrates St. Joseph’s commitment to the patient as a whole person, not just a list of symptoms to be addressed.

“Our colleagues and doctors look beyond whatever that diagnosis is and can find things that will help the patient get better that may not be directly related to that diagnosis,” he said. “They may discover that these patients can’t access healthy food. So, we find a way to provide that to them. Again, we’re looking at the care of the person throughout the whole system of their life, which is not just the episodic event.”

In the coming years, Luke said he hopes to continue to expand that mission into other communities so that it can provide the best outpatient and primary care to people closest to their homes. He aims to bring financial stability to St. Joseph’s Health to make it the largest, most comprehensive health system in Central New York while providing the highest quality care at the lowest cost. And he hopes to continue to be what he calls a “servant leader.”

“If we are humble, and we come from the orientation of, ‘I am serving you,’ that makes you an effective leader, versus individuals saying, ‘Well, you’re here to serve me,’” Luke said. “If an organization is based on an individual’s charisma, or an individual’s own leadership style and not on the mission and values, the organization will not be able to stand for a very long time. I really believe the best leaders are very civil people. They care about others. They’re polite, they’re kind, and they’re able to lead by example so that people want to follow. They are not compelled to follow.”

At Crouse Health, Every Moment Matters

By: Sarah Hall
Kimberly Crouse headshot
Seth Kronenberg MD headshot

Crouse Health: Mission, Vision Values – Not Just Words on Paper

Throughout its more than 130-year history, Crouse Health has remained true to the basic fundamentals that have been the foundation of its success: Quality care delivered by compassionate people in an environment that fosters healing, innovation and wellness.

Mission

To provide the best in patient care and to promote community health.

Vision

To be a leading healthcare provider in Central New York by…

Service excellence: Anticipating and exceeding expectations of all we serve: our patients and their families, providers, employees, students, volunteers and other partners;

Dynamic work environment: Fostering an environment where all are valued and respected, and passion and opportunities for professional growth are encouraged;

Building on centers of clinical and organizational excellence: Doing the right thing by focusing on evidence-based patient- and family-centered care, a commitment to safety, the importance of learning and our mission, vision and values;

Innovation and collaboration: Building/fostering partnerships to enhance care, meet community need and anticipate the demands of a dynamic healthcare environment;

Financial and resource stewardship: Keeping Crouse strong through the responsible use of financial and human resources.

Values

In early 2004, a team of committed, engaged and passionate employees from all levels of the organization came together in focus group sessions to identify values and behaviors that would form the foundation for the hospital’s culture. The Crouse values are not just words on paper – they provide the framework for how Crouse as a team provides care and services to its community. They are tools to help the organization to work as a team and help guide, problem solve and challenge each other constructively with one focus always at the forefront: mission.

Community – working together
Respect – honor, dignity and trust
Open and honest communication
Undivided commitment to quality
Service to our patients, physicians and employees
Excellence through innovation and creativity

“Whether it’s OB or robotics or neurosciences or cardiology, the strength of Crouse comes from the strength of the physicians.” Seth Kronenberg, MD, Chief Medical Officer/Chief Operating Officer

Studies have shown a direct connection between a hospital’s organizational culture and overall patient satisfaction with their healthcare provider. Nowhere is this more evident than at Crouse Health, where senior leadership maintains a sharp focus on culture and its impact on the patient experience. “We firmly believe that the culture at Crouse Health sets us apart in the marketplace and drives our mission of providing the best in patient care and promoting community health,” says Crouse President and Chief Executive Officer Kimberly Boynton.

A key foundational element of that culture is collaboration, says Seth Kronenberg, MD, Crouse’s Chief Operating Officer and Chief Medical Officer.  “When everybody has a voice – and it’s a collaborative discussion – we see that the institution is moving forward.”  Boynton echoes the sentiment, adding that she, Kronenberg and the rest of the senior leadership team, operate as a unit.

“We work as a team,” she said. “When staff see that they’ll reach out to their peers and their directors and their managers and start to talk to them differently. Instead of making a decision that is linear, they’ll start to look across the organization and say, ‘Okay, this is going to affect multiple people. We should bring them in from the beginning.’”

Boynton, a Syracuse native, has been at Crouse for 20 years, having started in an entry-level position, working her way up in the Finance Department and taking over as CEO in January of 2014. Kronenberg is an internal medicine specialist from Fayetteville who has been in his leadership role for five years. Both say they never make important decisions about the hospital without the other. 

“People know that if you’re talking to one of us, you’re talking to the other,” Kronenberg said. “It’s not important who gets the credit. We all make mistakes. When we make a mistake, it’s not about who to blame. It’s ‘How do we learn from the mistake and go forward?”     

A culture of caring

Boynton and Kronenberg both say said they strive to foster a culture where all employees understand the role they play in providing a quality patient experience. “All healthcare institutions are striving for the same thing — high quality care,” Boynton said. “At Crouse, the most important thing is our culture, and making sure that every person who works here understands the value they bring to the patient care experience — whether that’s the bedside nurse or the valet attendant — and that they know the importance of their role.”

Boynton said Crouse encourages an environment in which every employee, regardless of their role or where they work in the organization, should feel comfortable working side by side. “Our culture sets the tone for how patient care is going to be provided,” she said. “So a nurse feels comfortable approaching a doctor and saying, ‘Here’s what I’m seeing, here is what is going on.’ That collaboration is going to lead to better quality. And that is what sets Crouse apart.”

Kronenberg said that while the culture is modeled at the top, it’s not merely a directive that comes from the administration.  “The culture is driven by engaged employees and engaged physicians,” he said. “We don’t set the culture at the administrative level. The culture is a function of how engaged employees are.”

That level of engagement starts with the hiring process. When prospective employees apply for a position at Crouse, the hospital’s website clearly conveys the mission, vision and values of the organization (see sidebar). And in addition to more traditional procedures, Crouse also does peer interviewing. “It’s not just about your supervisor, it’s about how you relate to the other individuals in your department,” Boynton said.

Once an employee is hired, they have plenty of opportunities to interface with administration. There’s a two-day orientation for all new employees. Every few weeks, employees get a CEO update via email.  There are also quarterly ‘formal update’ meetings, as well as quarterly “Coffee with Kimberly,” informal sessions where employees can meet with Boynton to discuss any Crouse-related topic or issue they may have, including potential improvements in patient care. There is no pre-set agenda for this forum. And after 90 days, new employees are welcomed to a new employee breakfast with Boynton where they can suggest improvements to the orientation process.

All these efforts ensure that Crouse functions seamlessly as an institution. “Everybody feels free to collaborate with each other, with no barriers,” Kronenberg said. “That’s where you get the best quality outcomes. That environment, where everybody functions as a team, is what separates us from other institutions.”

Crouse also prides itself on being a “physician-friendly” organization. “When we’re making decisions about anything — from care plans to budgets to service lines, there’s always a physician piece incorporated into it,” Boynton said.

Kronenberg said the administration is always transparent with the medical staff. “We’re open and honest with all the decisions,” he said. “Every decision made is based on what is best for patient care. So when you have that as the foundation physicians are engaged from the start.”  

The best in patient care

Since patient care is at the heart of everything Crouse does, Kronenberg said the hospital has been working with its 3,300-member staff on improving the patient experience. “We’ve done a lot of work speaking with our employees about what the patient experience is,” he said. “It doesn’t mean that everybody is satisfied all the time. It means that we are there to serve the patient. And if there are issues, to correct them as best as we can.” In the last year, all Crouse employees have undergone specific training to learn about Crouse’s strategic initiative to improve the patient experience. The effort is paying off — patient satisfaction and engagement scores are improving, particularly in nursing.

“It raises the bar for all of us,” Kronenberg said.  The efforts tie into Crouse’s internal motto of “Every moment matters,” Kronenberg said. “It’s every role, every person, every experience,” he said. “We can take the best care of the patient and can have a great outcome, and if the valet attendant is not attentive, or they have a negative experience with environmental services, we haven’t done our job.”

That motto, says Kronenberg, means every Crouse employee needs to step up and provide help to patients and their families, whenever they see a need. “Again, it doesn’t matter what your role is here,” Boynton said. “When management is doing and working and seeing and talking to patients and families in the same manner that we want our employees to, they know it’s the right thing to do.”

And employees have risen to the occasion. “Some of the best stories we hear are about experiences that patients have had involving what previously would be considered ancillary support — environmental services, engineering or the barista,” Kronenberg said. “One of the things we do to recognize them is go to their department unannounced — almost like a mini ‘flash mob.’ We’ll read the letter, post it, blast it out on social media. It’s a great way to recognize staff who probably don’t get as much recognition as they deserve.”

It’s not just little things that Crouse is doing to improve patient care; the hospital is undertaking major initiatives to make the experience better, as well.  “One of the things we’ve been working on is a ‘quiet initiative’,” Boynton said.  Noise on the units presents an opportunity for improvement and Crouse is working on different things to make the patient and family experience better when it comes to maintaining a quiet environment. This includes dimming the lights, providing patients who are watching TV with earbuds and working on the overall quietness of the floor to foster a more calming and healing environment.

Kronenberg reiterates that the patient experience is a major strategic focus for Crouse. “We have developed a five-year strategic plan and have been educating all employees on the patient experience and why it’s important. As part of this, we have put in place action items on specific areas — clean and quiet, nursing communication, physician communication, and all of these have specific action plans that involve staff at all levels, from nurses, physicians and other clinicians, to engineering, food services, volunteer services and housekeeping.” All these efforts — and the fact that everyone within Crouse Health is working together to ensure their success — contribute to a better experience for the patient during their stay, which, Kronenberg noted, is important to the patient’s overall health. “There’s a lot of literature that patient outcomes and patient experiences are linked,” he said. “So the better the patient experience is, the better the patient outcome.”

“In the end, ideally, we want patients to trust us by saying ‘Take me to Crouse,’” Boynton added.

 

A family of physicians — and more

Crouse is affiliated with some of the most talented and highly regarded physicians in Central New York, which, as Boynton points out, are “of the utmost importance to the success of the organization.”

“Whether it’s OB or robotics or neurosciences or cardiology, the strength of Crouse comes from the strength of the physicians,” Kronenberg said. “We’re here to provide the environment where physicians who choose to practice here can excel.”

Crouse’s providers are on the front lines of providing patient care, as well as helping to set the tone for the culture of the institution. “They drive that culture by how they treat each other and how they treat the nursing staff and how they interact with other support areas,” Kronenberg said. “The physicians who work here really believe in that teamwork.”

Kronenberg said the staff refers to Crouse as having “a family environment.” Boynton said the Crouse community is very supportive of one another. “One of our cardiologists tells a wonderful story about a situation that took place in the catheterization lab. It was a very difficult day for the staff,” she said. “And everyone saw that and knew it. And an environmental services worker approached one of our cardiologists at the end of the day, put her hand on his back and said, ‘Doc, how are you doing?’ It’s that sort of support that takes place here every day.”

Embracing inclusion

Doing the right thing is important to Boynton, and it’s an important part of Crouse’s mission, vision and values. That’s why, when Boynton took over as CEO and several employees approached her with concerns about the institution’s lack of diversity, she jumped into action. “When you looked across the management team, it wasn’t diverse. When you looked across the organization, you could see pockets of diversity, but it wasn’t throughout,” she said. “And we wanted to make a difference there.”

Over the next few years, the hospital launched new initiatives to increase diversity among its staff and to better equip workers to address the needs of a diverse population. Chief among those was the establishment of the Diversity and Inclusion Committee. This group of more than 20 employees has created an annual training that all employees must complete, as well as one that new employees undergo during orientation. The committee also organizes celebrations surrounding events, holidays and historical observations like Black History Month or, more recently, National Coming Out Day, inviting speakers from within the organization as well as the surrounding community to share their experiences with the staff. They’ve also helped to inform Crouse’s marketing and recruitment strategies so that the hospital is attracting more diverse candidates.

Kronenberg said the D&I effort has been successful because it’s become such an integral part of the culture at Crouse. “It’s reflected in human resources when they’re hiring. It’s in new employee orientation. It’s in recruitment and retention. The initiative also represents personal opportunity for every member of the staff, starting with the CEO.  “I didn’t grow up in a diverse environment. I grew up in an Irish Catholic family and thought everybody in the world was Irish Catholic until I got to college,” Boynton said. “I had my own learning and growth to do.”

While at first some employees may have viewed the initiative as an additional burden, Boynton said she made it clear she was taking this seriously and expected them to, as well. “We made it clear from the beginning that this wasn’t just a training session, where you could simply check a box,” she said. “It’s not a separate thing that has a beginning and an end. It just becomes part of the organization, part of the culture.”

Both Boynton and Kronenberg said they’re proud to be part of an institution that genuinely encourages and supports such a culture while providing excellent care to thousands of Central New Yorkers every year.

“I’m very proud of the work that we do here,” Boynton said. “We see Crouse as an asset of the community and we’re just entrusted with it for a short period of time to make sure that it’s here for many, many years in the future. We have a rich history, and our job is to carry that history into the next generation.”